Develop and manage a strategic social media content calendar using Buffer to ensure consistent and timely posting across LinkedIn, Instagram, and Facebook. Schedule content during peak engagement periods based on analytics to maximize reach and audience interaction. Design visually compelling graphics in Canva that align with brand identity and messaging. Engage with the online community by responding to comments and fostering a positive, interactive presence across platforms. Monitor and analyze performance metrics to inform strategy and continuously improve content effectiveness.

Develop and manage engaging content for Facebook, Instagram, and TikTok, including strategic caption copywriting designed to connect with target audiences. Plan and execute social media strategies that support brand growth and increase engagement across digital platforms. Produce, edit, and publish short-form video content for Instagram Reels and other social formats while ensuring all visuals and messaging align with the organization’s brand identity. Maintain a consistent and cohesive digital presence while adapting content to trends and audience feedback to strengthen overall platform performance.

Oversee the creation, editing, and publishing of digital content in collaboration with journalists while leading social media strategy and execution. Monitor events across six Chicago suburbs to ensure timely, relevant, and community-focused coverage. Engage with audiences across multiple platforms and analyze performance metrics to optimize content strategy and audience engagement. Work closely with team members to maintain a consistent and cohesive brand presence.

Design, edit, and publish content across the company’s social media platforms while writing engaging copy and interacting with followers to build audience engagement. Apply a marketing background to develop promotional ideas that support ticket sales for the company’s nationally streamed annual summer event. Track engagement using Meltwater and analyze performance metrics to refine content strategy and improve overall campaign effectiveness.

In this role, I had the privilege of collaborating with a group for the Illinois Association for the Advancement of Archaeology . In this role, I contributed to curating two publications, utilizing my design skills to visually enhance content and communicate information effectively. I played a key role in the conceptualization, layout, and design of these publications, ensuring a cohesive and visually compelling presentation. This experience allowed me to apply my design expertise in a real-world context and contribute to the success of the Illinois Association for the Advancement of Archaeology publications.

My freelance experience includes designing and developing a website for a local roofing company, Mario’s Roofing DFW. During college, I operated a small sticker business where I created and sold custom designs. I also provide technology tutoring, helping individuals navigate their phones and computers and learn to use applications such as Excel, PowerPoint, and Word. In addition, I offer photo editing services for friends and family.